Bringing brands into the AI age with creativity, marketing fundamentals and technology.
With 20 years of strategy and creative leadership, I'm building what's next.
As the head of strategic and creative development at Silverside.ai, I'm helping transform how brands like Svedka, LVMH, and SUPERSURE go to market with an AI-first approach.
Before that I spent twenty years as a creative leader at AKQA, BBH, and Pereira O'Dell, creating groundbreaking work for Red Bull, Intel, Adobe, Crypto.com, IHOP and MINI. In 2022, when I made the change from Chief Creative Officer to Chief Strategy Officer, I brought creative thinking to deliver sharper insights for brands ranging from TikTok to Suntory Spirits.
My career hasn't been traditional, but my experience is uniquely suited for the challenges of today.
With AI what used to take months now takes weeks and what took weeks now takes days. That speed is compressing strategy, creative and production all into one function.
Getting real outcomes from AI takes taste, strategy, and the know-how to implement.
In my free time, I've been known to do an Ultramarathon or 2. This is me (and my trusty stick) stuffing my face with ramen noodles at mile 78 of the Leadville 100.
