I bring brands into the AI age with creativity, marketing fundamentals, and technology.
Twenty years of creative leadership, now building what's next.
As the head of strategic and creative development at Silverside.ai, I'm helping transform how brands like Svedka, LVMH, and SUPERSURE go to market with an AI-first approach.
Before that I spent twenty years as a creative leader at AKQA, BBH, and Pereira O'Dell, creating groundbreaking work for Red Bull, Intel, Adobe, Crypto.com, IHOP and MINI. In 2022, when I made the change from Chief Creative Officer to Chief Strategy Officer, I brought creative thinking to deliver sharper insights for brands ranging from TikTok to Suntory Spirits.
My background isn't traditional, but it's more relevant than ever. I started my career right as digital was disrupting marketing. Today feels similar, but on orders of magnitude bigger. Digital simply changed what we made. AI changes what we make, how we make it and even how we think about it.
It'd be naïve to say it's not un-nerving. It is, but it's also exciting. AI doesn't just create efficiency. It can fuel human ambition.
Getting real outcomes from AI takes taste, strategy, and the know-how to implement.
In my free time, I've been known to do an Ultramarathon or 2. This is me (and my trusty stick) stuffing my face with ramen noodles at mile 78 of the Leadville 100.
